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Older Tourist Behavior and Marketing Tools
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Older Tourist Behavior and Marketing Tools

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.
Forfatter
Vania Vigolo
Opplag
Softcover reprint of the original 1st ed. 2017
ISBN
9783319838090
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
8.5.2018
Antall sider
176