New Products Management

Facts101 is your complete guide to New Products Management. In this book, you will learn topics such as Opportunity Identification and Selection: Strategic Planning for New P ..., Creativity and the Product Concept, Finding and Solving Customers` Problems, and Analytical Attribute Approaches:I ntroduction and Perceptual Mapping plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.