Spar
Neglected Firm
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Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.
- Undertittel
- Every manager must manage two firms: the present one and the future one
- Forfatter
- Kenneth A. Loparo
- ISBN
- 9780230599291
- Språk
- Engelsk
- Utgivelsesdato
- 10.5.2002
- Forlag
- Palgrave MacMillan UK
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
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- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
