My First Year in Advertising

Ever wonder what life was like inside an advertising agency? In this motivational and informative book, you will have a front-row seat to the inner workings of an advertising agency. No other book chronicles the day-to-day work of an advertising Account Executive during their first year on the job. This book is equal parts of education, inspiration, entertainment, and expose. When you add them all together, it's 100 percent truth. The struggle and triumph is chronicled in this kiss-and-tell book about agency life and following your dream. You will have the opportunity to learn from an advertising Account Executive who worked with blue-chip clients like: Circus Circus Hotels and Casino, Coldwell Banker, Mazda Motors, Eli Lilly, Firestone, United Airlines, Lufthansa Technic, and Air Canada. His clients in government included: the California Department of Rehabilitation, the Food and Drug Administration, the Los Angeles MTA, and a community initiative to reduce crime and repeat offenders. He worked on political campaigns for the California State Senate, The United States House of Representatives, the California State Superintendent of Public Instruction, and a host of California propositions. His educational clients included marketing TV programming that aired on PBS-affiliated stations nationwide. His essays were published in Education Week and a host of publications in higher education. He conducted research and wrote articles for the music industry. He continued to write and have his ideas featured in the Wall Street Journal, Marketing News, Advertising Age, The Journal of Marketing, and the Journal of Marketing Research.