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Multichannel Commerce
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Multichannel Commerce

Forfatter:
innbundet, 2015
Engelsk
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment.
Undertittel
A Consumer Perspective on the Integration of Physical and Electronic Channels
Forfatter
Manuel Trenz
Opplag
2015 ed.
ISBN
9783319161143
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
1.4.2015
Antall sider
153