From the aspects of marketing laws, marketing strategies, marketing methods, marketing publicity, etc., this book emphasizes the key problems existing in modern marketing, and provides practical and practical solutions. It enumerates the marketing methods and methods of world-renowned companies such as KFC, Dell, 4S auto sales stores, Wal-Mart, Nongfu Spring, Chery Group, Wanglaoji Herbal Tea, etc., through the study of brand success cases, tell you the business secrets behind these world brands.