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Modeling Markets
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Modeling Markets

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models.
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
Undertittel
Analyzing Marketing Phenomena and Improving Marketing Decision Making
Opplag
Softcover reprint of the original 1st ed. 2015
ISBN
9781493940875
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
23.8.2016
Antall sider
408