
Modeling Markets
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
- Undertittel
- Analyzing Marketing Phenomena and Improving Marketing Decision Making
- Opplag
- Softcover reprint of the original 1st ed. 2015
- ISBN
- 9781493940875
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 23.8.2016
- Antall sider
- 408
