
Modeling Markets
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
- Undertittel
- Analyzing Marketing Phenomena and Improving Marketing Decision Making
- Opplag
- 2015 ed.
- ISBN
- 9781493920853
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 13.11.2014
- Antall sider
- 408
