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Modeling Markets
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Modeling Markets

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models.
In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.
Undertittel
Analyzing Marketing Phenomena and Improving Marketing Decision Making
Opplag
2015 ed.
ISBN
9781493920853
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
13.11.2014
Antall sider
408