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Mixed Method Research Design
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Mixed Method Research Design

This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.
Undertittel
An Application in Consumer-Brand Relationships (CBR)
Opplag
Softcover reprint of the original 1st ed. 2014
ISBN
9783319349688
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
30.4.2017
Antall sider
174