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Measures for Innovating Business Models
The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models.
- Undertittel
- An Empirical Study of German SMEs
- Forfatter
- Oana Buliga
- Opplag
- 2014 ed.
- ISBN
- 9783658055349
- Språk
- Engelsk
- Vekt
- 310 gram
- Serie
- BestMasters
- Utgivelsesdato
- 9.4.2014
- Forlag
- Springer
- Antall sider
- 74
