Mastering Inbound Marketing

Today, the world of inbound marketing is continually evolving. Marketing is no longer just about advertising to a broad audience and hoping that the message resonates with the right audience. Today, marketing is about targeting your content, messaging, and strategy to the right audience, at the right time, and through the right channels. If you are looking to grow your business and amplify your online presence, it's time to consider the following critical questions when developing your integrated inbound marketing strategy:- Are you currently driving enough website visitors and qualified leads every month to your sales team to achieve your company's revenue goal?- Do you leverage the most effective technology platforms to implement your digital and inbound marketing strategy?- Are you using the inbound marketing methodology for your sales and customer service experience to achieve maximum efficiency?- Does your business consistently look at your analytics and make real-time updates to maximize your marketing and sales campaigns?In this book, discover the tactics and approaches to develop and implement inbound marketing programs for both small businesses and enterprise organizations. We will focus on every aspect of the inbound marketing methodology, including the revenue generation trifecta of marketing, sales, and the customer experience. Consider this book your complete guide to mastering the inbound marketing methodology. What Will Be Covered?Chapter 1: What is the Inbound Marketing Methodology?Chapter 2: Defining Your Buyer Personas and the Decision-Making JourneyChapter 3: Setting Measurable and Attainable Inbound Marketing GoalsChapter 4: Developing an SEO and Blogging Strategy to Get Found OnlineChapter 5: Building an Inbound Conversion Strategy to Drive LeadsChapter 6: Leveraging Social Media to Connect with Your AudienceChapter 7: Using Email Marketing and Marketing Automation to Nurture LeadsChapter 8: Developing an Inbound Sales Strategy to Drive RevenueChapter 9: Improving the Customer Experience with InboundChapter 10: Tracking Your Progress and Analyzing Your MetricsChapter 11: Choosing the Right Marketing Technology PlatformsChapter 12: Building a High-Impact Inbound Marketing TeamChapter 13: Improving Your Process with Marketing OperationsChapter 14: Next Steps for Success