Master the basics of marketing

Are you a student or an entrepreneur looking for quality support for your training or to boost your business? Mastering the Basics of Marketing is an ideal book to help you enrich your theoretical knowledge in marketing and communication.Marketing approach, 4Ps, Maslow's pyramid, PESTEL matrix, consumer behavior, communication... You will find all the fundamental principles presented by the author. These theories are illustrated with examples, diagrams and simple graphics to help you understand quickly and effectively.Mastering the Basics of Marketing is a comprehensive manual that you can rely on throughout your training.