

Marktforschung
This textbook communicates the essential terms and methods of market research in concise form. The new edition has been expanded by chapters on retail research and competitive reconnaissance.
- Undertittel
- Grundlagen und praktische Anwendungen
- Forfatter
- Peter Gebhardt, Jorg Koch, Florian Riedmuller
- ISBN
- 9783110414110
- Språk
- Tysk
- Utgivelsesdato
- 21.3.2016
- Forlag
- De Gruyter
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
