Spar
Marketing Transformation: Marketing Practice in an Ever Changing World
heftet, 2018
Engelsk
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.
- Undertittel
- Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
- Redaktør
- Patricia Rossi, Nina Krey
- Opplag
- Softcover reprint of the original 1st ed. 2018
- ISBN
- 9783319886527
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 23.6.2018
- Antall sider
- 322
