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Marketing ROI
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Marketing ROI

Forfatter:
innbundet, 2003
Engelsk

This is a handbook for ROI in marketing, offering guidance for marketing practitioners at all levels on using financial tools to support their strategic decision making and providing a clear outline for how and why ROI should be the central measurement for making marketing decisions.

ISBN
9780071413633
Språk
Engelsk
Vekt
535 gram
Utgivelsesdato
16.8.2003
Antall sider
256