
Marketing ROI
This is a handbook for ROI in marketing, offering guidance for marketing practitioners at all levels on using financial tools to support their strategic decision making and providing a clear outline for how and why ROI should be the central measurement for making marketing decisions.
- Forfatter
- James Lenskold
- ISBN
- 9780071413633
- Språk
- Engelsk
- Vekt
- 535 gram
- Utgivelsesdato
- 16.8.2003
- Forlag
- McGraw-Hill Professional
- Antall sider
- 256
