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Marketing Psychology
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Marketing Psychology

Forfatter:
innbundet, 1997
Engelsk
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
Undertittel
The Paradigm in the Wings
Forfatter
G. Foxall
ISBN
9780333662779
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
15.9.1997
Antall sider
203