Marketing of Telecom Services

Telecommunications brought many changes in the country ranging from industrial growth to enhancement of quality life of the people. Particularly after the entry of mobile telephony the growth of this sector is substantial. It could penetrate into rural areas and influence the lifestyles of rural India. The fixed line services though facing some problems due to the trend towards mobile, its role in the development can not be over emphasized. This book is based on a research work on fixed line telecom services. The book presents the organizational system of BSNL, its marketing approach and performance. It also presents the opinion of consumers as well as employees of the organization on the functionalities of the company and the place of fixed line service in the changing business scenario on the basis of an empirical study. This book is useful for the students of commerce, economics and management, researchers and the executives of telecom industry.