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Marketing in Culturally Distant Countries
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Marketing in Culturally Distant Countries

The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance.

Undertittel
Managing the 4Ps in Cross-Cultural Contexts
Opplag
2022 ed.
ISBN
9783031048319
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
29.6.2022
Antall sider
184