Spar
Marketing HRD Within Organizations
Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.
Discover how to:
* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line
This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
Discover how to:
* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line
This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
- Undertittel
- Enhancing the Visibility, Effectiveness, and Credibility of Programs
- Forfatter
- Jerry W. Gilley, Steven A. Eggland
- ISBN
- 9781555424022
- Språk
- Engelsk
- Vekt
- 567 gram
- Utgivelsesdato
- 22.1.1992
- Forlag
- Jossey-Bass Inc.,U.S.
- Antall sider
- 264
