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Marketing Higher and Further Education
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A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
- Undertittel
- An Educator's Guide to Promoting Courses, Departments and Institutions
- Forfatter
- Michael Knapp, Paul Gibbs
- ISBN
- 9781136609404
- Språk
- Engelsk
- Utgivelsesdato
- 6.12.2012
- Forlag
- TAYLOR FRANCIS
- Tilgjengelige elektroniske format
- Epub - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
