
Marketing Food Brands
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.
- Undertittel
- Private Label versus Manufacturer Brands in the Consumer Goods Industry
- Forfatter
- Ranga Chimhundu
- Opplag
- 2018 ed.
- ISBN
- 9783319758312
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 24.5.2018
- Antall sider
- 293
