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Marketing Death
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Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
- Undertittel
- Culture and the Making of a Life Insurance Market in China
- Forfatter
- Cheris Shun-ching Chan
- ISBN
- 9780199875214
- Språk
- Engelsk
- Utgivelsesdato
- 13.1.2012
- Forlag
- Oxford University Press
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
