Spar
Marketing Communications in Emerging Economies, Volume I
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.
- Undertittel
- Foundational and Contemporary Issues
- Redaktør
- Thomas Anning-Dorson, Robert E. Hinson, Henry Boateng, Albert Anani-Bossman, Ayça Can Kirgiz, Meenakshi Gujral
- Opplag
- 2021 ed.
- ISBN
- 9783030813314
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 29.10.2022
- Antall sider
- 301
