
Marketing at the Confluence between Entertainment and Analytics
- Undertittel
- Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
- Redaktør
- Patricia Rossi
- Opplag
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319837130
- Språk
- Engelsk
- Vekt
- 249 gram
- Utgivelsesdato
- 9.9.2018
- Antall sider
- 1595
