Spar
Marketing and Dysfunctional Consumer Behaviour
Forfatter:
innbundet, 2025
Engelsk
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
- Undertittel
- Understanding How and When Marketing Drives Problematic Consumption Patterns
- Forfatter
- Gioele Zamparo
- ISBN
- 9783031891618
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 6.5.2025
- Antall sider
- 132
