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Marketing and American Consumer Culture
Marketing and American Consumer Culture
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Marketing and American Consumer Culture

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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Undertittel
A Cultural Studies Analysis
ISBN
9783319473284
Språk
Engelsk
Utgivelsesdato
15.12.2016
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