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Market Segmentation Success
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Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
- Undertittel
- Making It Happen!
- Forfatter
- Sally Dibb, Lyndon Simkin
- ISBN
- 9781136772450
- Språk
- Engelsk
- Utgivelsesdato
- 3.3.2008
- Forlag
- TAYLOR FRANCIS
- Tilgjengelige elektroniske format
- Epub - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
