Spar
Market Segmentation Analysis
This book is published open access under a CC BY 4.0 license.
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;
- Undertittel
- Understanding It, Doing It, and Making It Useful
- Forfatter
- Sara Dolnicar, Bettina Grün, Friedrich Leisch
- Opplag
- Softcover Reprint of the Original 1st 2018 ed.
- ISBN
- 9789811342486
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 19.1.2019
- Antall sider
- 324
