
Market Research
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods.
- Undertittel
- The Process, Data, and Methods Using Stata
- Forfatter
- Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
- Opplag
- Softcover reprint of the original 1st ed. 2018
- ISBN
- 9789811353444
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 23.12.2018
- Antall sider
- 416
