
Market Entry into the USA
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.
- Undertittel
- Why European Companies Fail and How to Succeed
- Forfatter
- Ralf Drews, Melissa Lamson
- Opplag
- 1st ed. 2016
- ISBN
- 9783319171234
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 18.8.2015
- Antall sider
- 125
