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Market Entry into the USA
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Market Entry into the USA

innbundet, 2015
Engelsk

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.

Undertittel
Why European Companies Fail and How to Succeed
Opplag
1st ed. 2016
ISBN
9783319171234
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
18.8.2015
Antall sider
125