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Managing New Product and Process Development
Managing New Product and Process Development
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Managing New Product and Process Development

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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
Undertittel
Text Cases
ISBN
9781451602319
Språk
Engelsk
Utgivelsesdato
6.7.2010
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