Management Information Systems, Technology, and Marketing

The Future of Marketing & Technology-Driven Decision Making

Management Information Systems, Technology, and Marketing by Naresh Malhotra explores the evolving relationship between technology, data-driven decision-making, and marketing strategies. This volume from the Legend in Marketing series delves into how management information systems (MIS), artificial intelligence (AI), big data, and digital transformation are reshaping modern marketing practices and business operations.

Key topics include data analytics for customer insights, AI-powered marketing automation, the role of technology in strategic decision-making, cybersecurity challenges, and the ethical implications of digital marketing. The book also covers cloud computing, enterprise resource planning (ERP), and the growing influence of blockchain in business systems.

Designed for marketing professionals, business leaders, researchers, and students, this book provides real-world case studies, research-based strategies, and actionable insights to help navigate the digital age. Stay ahead in the competitive landscape with this essential resource on technology-driven business transformation and marketing innovation.

Discover how technology is shaping the future of marketing-order your copy today