
Management and Marketing of Wine Tourism Business
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
- Undertittel
- Theory, Practice, and Cases
- Redaktør
- Marianna Sigala, Richard N. S. Robinson
- Opplag
- 2019 ed.
- ISBN
- 9783319754611
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 14.9.2018
- Antall sider
- 388
