
Madscam
Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own!
In this no-holds-barred exposé of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know.
- Forfatter
- George Parker
- ISBN
- 9781599180427
- Språk
- Engelsk
- Vekt
- 537 gram
- Utgivelsesdato
- 16.1.2007
- Forlag
- Entrepreneur Press
- Antall sider
- 288
