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Lifestyle Brands

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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Undertittel
A Guide to Aspirational Marketing
ISBN
9781137285935
Språk
Engelsk
Utgivelsesdato
5.12.2012
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  • PDF - Adobe DRM
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