Spar
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
heftet, 2019
Engelsk
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
- Undertittel
- Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
- Redaktør
- Michael W. Obal, Nina Krey, Christian Bushardt
- Opplag
- Softcover reprint of the original 1st ed. 2016
- ISBN
- 9783319791739
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 27.3.2019
- Antall sider
- 896
