Spar
Lead Markets in Age-Based Innovations
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process.
- Undertittel
- Demographic Change and Internationally Successful Innovations
- Forfatter
- Nils Levsen
- Opplag
- 2015 ed.
- ISBN
- 9783658088149
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 19.3.2015
- Forlag
- Springer
- Antall sider
- 335
