L.A. QUINTET

This 5th edition, 18 years after The Bronx To Bel-Air, updates the original and adds new ventures. Venture often and don t worry about failure. That s how you become an entrepreneur and have fun along the way. Krane s had successes and failures in 33 ventures during his 77-year career. Each venture includes the startup and outcome, his profits or losses, and what he learned catching "e;waves"e; of innovation. Famous, wealthy people helped him: Eli Broad, KB Home, Broad Museum; Ed Pauley, Pauley Petroleum, Pauley Pavilion; Ray Stark, famed movie producer; Bill Belzberg, Far West Financial; and others.