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Japanese Consumer Dynamics
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Japanese Consumer Dynamics

innbundet, 2010
Engelsk
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
Redaktør
P. Haghirian
ISBN
9780230242869
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
24.11.2010
Antall sider
244