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Isn't It Iconic the Why and How of Creating Great Ads
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This book presents a theory of how people communicate, relate to each other, and find fulfillment of their emotional and social needs in advertised brands. Then by deconstructing sixty recent ads, the book illustrates twenty artistic techniques that advertising writers and art directors use to create great ads and great brands.
- Forfatter
- Stanley Herbert Schulman
- ISBN
- 9781304714961
- Språk
- Engelsk
- Utgivelsesdato
- 11.4.2014
- Forlag
- Lulu.com
- Tilgjengelige elektroniske format
- Epub - Adobe DRM
- Les e-boka her
- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
