
Internet-Based Customer Value Management
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.
- Undertittel
- Developing Customer Relationships Online
- Forfatter
- Tymoteusz Doligalski
- Opplag
- 2015 ed.
- ISBN
- 9783319098548
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 31.10.2014
- Antall sider
- 152
