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Internet-Based Customer Value Management
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Internet-Based Customer Value Management

innbundet, 2014
Engelsk

Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.

Undertittel
Developing Customer Relationships Online
Opplag
2015 ed.
ISBN
9783319098548
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
31.10.2014
Antall sider
152