Spar
International Retailers’ Performance in Host Countries
Forfatter:
heftet, 2018
Engelsk
Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment.
- Undertittel
- The Roles of Strategies, Consumer Perceptions and the Local Environment
- Forfatter
- Lukas Morbe
- Opplag
- 1st ed. 2018
- ISBN
- 9783658220686
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 3.5.2018
- Forlag
- Springer
- Antall sider
- 165
