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International Place Branding Yearbook 2010
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The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
- Undertittel
- Place Branding in the New Age of Innovation
- ISBN
- 9780230298095
- Språk
- Engelsk
- Utgivelsesdato
- 27.10.2010
- Forlag
- Palgrave MacMillan UK
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
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- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
