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International Marketing in the Network Economy
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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
- Undertittel
- A Knowledge-Based Approach
- Forfatter
- F. Kohlbacher
- ISBN
- 9780230288362
- Språk
- Engelsk
- Utgivelsesdato
- 23.10.2007
- Forlag
- Palgrave MacMillan UK
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
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- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
