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International Fragmentation
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International Fragmentation


Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea.
Undertittel
Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth
Opplag
1st ed. 2016
ISBN
9783319338453
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
12.10.2016
Antall sider
154