Spar
International Direct Marketing
innbundet, 2007
Engelsk
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries.
- Undertittel
- Principles, Best Practices, Marketing Facts
- Redaktør
- Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas
- Opplag
- 2007 ed.
- ISBN
- 9783540396314
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 1.10.2007
- Antall sider
- 326
