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International Dictionary of Marketing and Communication
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International Dictionary of Marketing and Communication

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising.
Opplag
Softcover reprint of the original 1st ed. 1987
ISBN
9781468415254
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
29.3.2012
Antall sider
392