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International Advertising and Communication
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International Advertising and Communication

Worldwide, international communication, and in particular international - vertising have become critical areas in communication research. The book addresses a number of important areas of communication - search: advertising and communication effects;
Undertittel
Current Insights and Empirical Findings
ISBN
9783835004559
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
27.6.2006
Antall sider
513