
Inter-Regional Place Branding
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.
- Undertittel
- Best Practices, Challenges and Solutions
- Redaktør
- Sebastian Zenker, Björn P. Jacobsen
- Opplag
- Softcover reprint of the original 1st ed. 2015
- ISBN
- 9783319382357
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 9.10.2016
- Antall sider
- 184
