
Inter-Regional Place Branding
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.
- Undertittel
- Best Practices, Challenges and Solutions
- Redaktør
- Sebastian Zenker, Björn P. Jacobsen
- Opplag
- 2015 ed.
- ISBN
- 9783319153285
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 14.4.2015
- Antall sider
- 184
